One studio. Diverse expertise.
Our collective excellence is built from difference, ensuring one conversation delivers big picture solutions.
Meet our hospitality experts
Helen ter Beek
Founder & Managing Partner
Hospitality Strategy & Asset Performance
Helen helps clients set a clear direction, improve performance and build long-term asset value, working along-side teams from concept and opening to repositioning.
Linda Vonk
People Expert
People, Culture & Organisational Development
Linda helps hotels and hospitality businesses build high-performing teams through stronger leadership , culture and HR practises, supporting lasting organisational change.
Marketing ExpertAnja Siderius
Digital Marketing, Demand & Loyalty
Anja helps hospitality businesses increase direct bookings and build guest loyalty through smarter digital marketing and demand generation.
Alice Tja
Commercial ExpertCommercial Transformation & Hotel Openings
Alice guides hotels through openings, restructuring and operational change, working with teams to turn commercial plans into successful day-to-day operations.
Babette Put
Sales ExpertSales Growth & Commercial Development
Babette helps hotels win more corporate, group and event business through focused sales strategies and commercial leadership, strengthening how teams spot and convert opportunities.
Yasmijn Baas
F&B ExpertFood & Beverage Strategy & Concept Development
Yasmijn helps hotels to develop food and beverage concepts that attract guests and generate sustainable results, from restaurants and bars to breakfast.
Jason Krahl
Revenue ExpertRevenue Management & Distribution Strategy
Jason helps hotels of every size grow revenue through smarter pricing, forecasting and distribution, working alongside teams during openings, repositioning and periods of change.
Daniel Muñoz Sheridan
Brand & Guest Experience Expert Brand Positioning, Strategy & Guest Experience
Daniel helps hospitality businesses define what makes them distinctive and bring it to life through brand strategy and guest experiences that support commercial growth.
Frank Sangers
Finance ExpertFinancial Strategy & Investment Performance
Frank helps hotels and hospitality businesses improve profitability and financial control, assess investment opportunities and plan growth on a sound footing.
Vanessa Farquharson
Communications Expert Communications Strategy, Content & Partnerships
Vanessa helps hospitality businesses find their story and communicate it with impact; developing strategies, campaigns and partnerships that connect with audiences and deliver commercial results.