Jason Krahl

Jason is calm under pressure and sharp with the numbers, the kind of partner who gets sent into the properties other people find intimidating and brings order to them. He gets in the trenches with teams rather than directing from behind a desk, and he doesn't consider a project finished until the systems he's built can run without him in the room.

With 26 years in hospitality and 17 leading revenue management, 15 of them as Director of Revenue Management for Omni Hotels & Resorts, Jason specialises in pricing, forecasting, and distribution strategy for properties moving through renovation, repositioning, or leadership transition. His work has spanned full commercial architecture from pre-opening through post-renovation, and interim and turnaround assignments across multiple properties with varying levels of complication, including New York City, where the brief was the same each time: stabilise it, then hand it back stronger than you found it.

Throughout his career, Jason has led some of the largest and most complex properties within one of the few major US hotel companies that owns and operates its own hotels, consistently delivering measurable revenue growth and market share gains while rebuilding teams to some of the highest associate satisfaction scores in the brand. That range included a 546-hectare oceanfront property with extensive golf, tennis, and dining facilities alongside individually owned villa units, where he rebuilt the commercial strategy and distribution model through a major renovation and expansion, and one of the brand's most consistently profitable flagship properties, an 800-room hotel with over 7,400 square meters of meeting space in one of the most competitive hotel markets in the country.

Earlier, as Corporate Director of Revenue Management for Lodging Hospitality Management, he set forecasting and distribution standards across twelve hotels spanning IHG, Hilton, Marriott, and independent brands, building a consistent, cohesive structure between them. He brings deep, hands-on fluency across a large suite of RMS, PMS, and CRS platforms, and has built property-specific systems from scratch to sharpen efficiency and unlock more sales and service opportunities for guests. That same instinct now shapes every engagement, bringing a measurable positive impact to all stakeholders.