About us

We are Helen ter Beek and Ronald de Lange, hospitality experts with 20+ years of experience in transforming hotel operations, enhancing guest experiences, and driving profitability. We created studio inari as a collaborative consultancy where we unite specialist experts to solve your challenges and unlock the true potential of your business

Whether you're part of a global hotel brand, a franchise, or an independent property owner, we know the pain points that keep you up at night. From underperforming revenue to inefficient operations, we tackle them head-on, providing scalable, actionable solutions that lead to measurable success.

Boutique lifestyle hotel lobby bar
A woman in a gray blazer and matching dress, with pearl earrings and red nail polish, standing in a doorframe, holding onto the door frame and curtain, looking directly at the camera with a confident expression.
A middle-aged man with a white beard, smiling, standing outdoors in front of a brick wall and greenery.

  • Co-Founder & Managing Partner

    Helen brings energy through connection: building strong networks and teams, optimising processes, and bringing new concepts and brands to life.

    A graduate of Hotelschool The Hague, she has spent over 20 years transforming hospitality investments across three continents. Her expertise in franchise optimisation, brand performance, and commercial strategy has been proven through successful partnerships with Hyatt, Hilton, IHG, and Choice Hotels.

    Throughout her career, Helen has successfully developed and launched 1 hotel brand and 2 hospitality concepts, refreshed 4 hotel brands, and delivered 10+ product categories along with 6+ business transformations.

    Her strength lies in translating strategic vision into measurable outcomes. Through hands-on leadership and a commitment to sustainable excellence, she drives both commercial performance and operational transformation that delivers lasting results for hotel owners and operators.

  • Co-Founder & Managing Partner

    Ronald loves turning ideas into action: designing smart solutions, sharing knowledge, and working with diverse teams to make plans come to life.

    With over 30 years driving strategic transformation and commercial performance enhancement, Ronald combines deep operational knowledge with expertise in revenue optimisation, distribution strategy, and change management. His collaborative approach to uniting teams and streamlining processes creates sustainable competitive advantages for hotel owners and operators.

    Throughout his career, Ronald has successfully led 50+ hotel openings across all property types and delivered end-to-end distribution technology expertise from strategy to full operational implementation. He excels at bridging vision and execution, ensuring that strategic initiatives translate into lasting operational success.

Why work with us?

We're not just consultants; we're partners in your success. With a proven track record of transforming hospitality businesses, our solutions are both scalable and impactful. We understand the hospitality industry inside and out, and where needed, we bring in specialist experts to ensure every aspect of your project is handled with precision. We tailor our approach to solve your unique challenges, so you can focus on what matters: growing your business.

Let's partner together to unlock your hospitality project's full potential and drive its success to new heights.

Contact Us
Close-up of young rice plants with water droplets at sunrise

Why studio inari?

Our name brings together both how we work and what drives us.

As a collaborative hospitality consultancy, we unite specialist experts who craft seamless experiences from concept to completion. One studio, endless expertise, all working in harmony.

Our name draws inspiration from Inari Ōkami, the Japanese deity of prosperity and transformation, reflecting our commitment to guiding clients toward long-term abundance. The two rice plants in our logo symbolize growth, partnership, and our dedication to working together to help others thrive.

How we grow together

  • Just as rice grows from strong, rooted soil, trust is the foundation of success. We show up with honesty, transparency and principled partnership in everything we do.

  • Hospitality is in our DNA. Like Inari, the deity known for benevolence and support, we are deeply committed to supporting others: our clients, their teams, and their guests; with care and intention.

  • We challenge convention with bold, tailored strategies. Progress requires courage, and we bring it to help clients lead confidently in dynamic markets.

  • True growth respects people and planet. We integrate environmental, social, and economic sustainability into every solution, ensuring that success today doesn’t compromise tomorrow

  • We spark fresh thinking and make it real. Drawing on our network of specialist experts, we help hospitality businesses shine and inspire others.