Hospitality expertise, brought together.

Studio Inari is a collaborative hospitality consultancy bringing together experienced specialists to solve challenges, strengthen businesses and turn opportunities into measurable results.

Our model is deliberately flexible. We can bring in one specialist for a specific challenge or build a multidisciplinary team around a larger project—giving owners, operators and hospitality businesses access to the right expertise when they need it.

From strategy and commercial performance to operations, people, projects and guest experience, we combine specialist knowledge with hands-on hospitality experience to deliver solutions that work in the real world.

Founded by Helen ter Beek

Founder & Managing Partner
With more than 20 years of hospitality experience, Helen founded Studio Inari around a simple idea: hospitality businesses shouldn't need a large consultancy to access high-level specialist expertise.

She leads Studio Inari and brings together the right experts for each project, creating teams around the needs of the business rather than fitting every client into the same consultancy model.

Work With Us

Why work with us?

We're not just consultants; we're partners in your success. With a proven track record of transforming hospitality businesses, our solutions are both scalable and impactful. We understand the hospitality industry inside and out, and where needed, we bring in specialist experts to ensure every aspect of your project is handled with precision. We tailor our approach to solve your unique challenges, so you can focus on what matters: growing your business.

Let's partner together to unlock your hospitality project's full potential and drive its success to new heights.

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studio inari

Our name brings together both how we work and what drives us.

As a collaborative hospitality consultancy, we unite specialist experts who craft seamless experiences from concept to completion. One studio, endless expertise, all working in harmony.

Our name draws inspiration from Inari Ōkami, the Japanese deity of prosperity and transformation, reflecting our commitment to guiding clients toward long-term abundance. The two rice plants in our logo symbolize growth, partnership, and our dedication to working together to help others thrive.

How we grow together

  • Just as rice grows from strong, rooted soil, trust is the foundation of success. We show up with honesty, transparency and principled partnership in everything we do.

  • Hospitality is in our DNA. Like Inari, the deity known for benevolence and support, we are deeply committed to supporting others: our clients, their teams, and their guests; with care and intention.

  • We challenge convention with bold, tailored strategies. Progress requires courage, and we bring it to help clients lead confidently in dynamic markets.

  • True growth respects people and planet. We integrate environmental, social, and economic sustainability into every solution, ensuring that success today doesn’t compromise tomorrow

  • We spark fresh thinking and make it real. Drawing on our network of specialist experts, we help hospitality businesses shine and inspire others.