Anja Siderius

Anja is naturally curious, warm and full of energy. She thrives in dynamic environments, navigates complexity with ease and brings people along through clear thinking, cultural awareness and genuine enthusiasm for the craft of marketing.

With more than 20 years of international experience in hospitality marketing, Anja helps independent hotels, management companies and hotel brands win more direct bookings by bringing brand, loyalty and digital marketing together in one high-performing, data-driven strategy that secures a competitive edge. She combines strategic vision with hands-on expertise in SEO, GEO, SEA, CRM, metasearch, programmatic display, website content management, social media, B2B partner marketing and loyalty programmes, always connecting the dots between awareness, relevance and conversion.

Throughout her career, Anja has led marketing, digital and loyalty strategy across EMEA for Choice Hotels, managed multi-market campaigns for IHG across Iberia and the Benelux and, most recently, served as Interim Digital Marketing Manager at Rosewood Amsterdam. With a rare blend of creative brand thinking and analytical rigour, she is as comfortable shaping a brand identity as optimising a digital funnel. Fluent in Dutch, English, Spanish and Italian, she brings a genuine international perspective to every brief.