Vanessa Farquharson

Vanessa turns insight into income. She finds the story that makes a hotel worth choosing, builds the strategy to tell it and proves what works.

With 25 years in global hospitality, tourism and media, she helps owners, investors, developers, operators and hotel brands position assets, launch with impact and communicate confidently. Her expertise spans communications strategy, stakeholder engagement, partnerships, content and campaigns.

As Global VP, Brand Marketing for InterContinental Hotels & Resorts, she helped revitalise a luxury heritage brand. She launched Insider Experiences, which generated $15 million in its first year, built a sponsorship programme that drove new hotel deals and helped shape a Webby-winning website designed to boost online sales. At Tourism New Zealand, her campaigns contributed to a 39% rise in US arrivals, and her National Geographic partnership ranked among Ad Age’s top ten campaigns of 2017.

Since founding her consultancy in 2020, she has shaped an Asian airport lounge experience and a Caribbean island’s post-Covid communications strategy, and championed multi-million-dollar tourism partnerships for National Geographic.

She pairs commercial rigour with creative instinct, a combination few strategists offer. With a background in strategy and planning across all areas of marketing and communications, she brings an insight-led approach to every brief. Quick to connect the dots for others, she draws on her MBTI practitioner training to read how stakeholders think, so teams align and decisions move faster.