Babette Put

Babette brings energy, warmth and a hands-on mentality to everything she does. She is the kind of leader who gets things moving, builds trust quickly and inspires teams to go further than they thought possible.

With more than 20 years of international experience in hospitality sales and business development, Babette helps owners, management companies and hotel brands design and execute commercial strategies that deliver real results, backed by deep knowledge of global account management. Her experience spans independent consulting, EMEA sales leadership and hands-on interim management, giving her a practical perspective that works for large hotel groups and individual properties alike.

Throughout her career, Babette has led EMEA sales teams at Choice Hotels, managed multi-hotel portfolios at Apollo Hotels & Resorts and delivered interim commercial management for The Social Hub. She drives revenue growth by building a solid sales foundation, with actionable strategies, optimised GDS channels and strong partnerships. Whether it means building a GDS growth strategy across 21 locations, contracting new corporate business or coaching a sales team to perform at its best, she turns commercial ambition into clear plans.