Linda Vonk
People Expert
Linda is energetic, warm and quick to identify what truly matters. She adapts easily to changing circumstances, communicates with clarity and builds on people’s strengths rather than focusing on their limitations. Teams feel understood working with her, and businesses become more resilient as a result.
With more than 20 years of HR experience across international hotel chains and management companies, Linda helps owners, management companies and hotel brands design and implement people strategies that support growth and change. She advises leadership on culture building, organisational change and management development, always with a focus on alignment, scalability and sustainable performance.
Throughout her career, Linda has served as HR Business Partner Europe for Westbridge Europe and Interstate Hotels & Resorts, covering multiple countries and international brands, and as Human Resources Director International at Choice Hotels EMEA. She supports the full employee lifecycle, from recruitment and team building to the centralisation of HR systems, helping hospitality businesses grow by turning the potential of their people into long-term results.
People, Culture & Organisational Development
“Linda Vonk was a pleasure to work with. She helped build a culture where people felt valued and heard, and where that commitment showed up in daily behavior, not just in words. She was a trusted advisor to management, offering candid, constructive counsel and challenging leaders to make stronger decisions for both the business and its people. Linda also designed the employee journey with care, making sure every touchpoint reflected the company’s values and supported people at each stage of their career. Linda's strategic approach elevates both the business and the culture.”
Michelle Shirley
Senior Director, Benefits, Wellbeing & Belonging - Choice Hotels