Frequently Asked Questions
Who are the founders of studio inari, and what is their core expertise in the hospitality industry?
studio inari was founded by Helen ter Beek and Ronald de Lange, who are both Co-Founder & Managing Partners.
Helen ter Beek is a graduate of Hotelschool The Hague and has spent over 20 years transforming hospitality investments across three continents. Her expertise includes franchise optimisation, brand performance, and commercial strategy. She is known for translating strategic vision into measurable outcomes and driving both commercial performance and operational transformation.
Ronald de Lange has over 30 years driving strategic transformation and commercial performance enhancement. His expertise combines deep operational knowledge with revenue optimisation, distribution strategy, and change management. He has successfully led 50+ hotel openings across all property types and delivered end-to-end distribution technology expertise.
Together, they are hospitality experts with over 20 years of experience in transforming hotel operations, enhancing guest experiences, and driving profitability.
What common pain points and challenges does studio inari solve for hotel owners and operators?
studio inari addresses critical challenges that keep owners and operators awake at night. They specialize in solving key areas such as:
Underperforming revenue: They identify revenue leaks and optimize pricing, sales, marketing, and guest services to increase profitability.
Inefficient operations and operational challenges: They streamline processes and boost team performance to reduce inefficiencies.
Franchise support & optimisation: They guide owners in selecting the right brand, maximizing partnership benefits, and ensuring maximum growth through ongoing performance support and alignment with brand standards.
Brand differentiation & market positioning: They help properties stand out in a competitive market by repositioning the brand and enhancing offerings to attract the ideal guest.
Leadership gaps and performance dips.
What services fall under Owner & Franchise Support?
studio inari helps owners maximize their investment and protect their Return on Investment (ROI) by navigating complexities related to franchise agreements, brand selection, and performance optimization. Specific services include:
Franchise agreements and brand selection & alignment.
Optimising owner-brand relationships.
Commercial and operational performance reviews.
Guest experience optimisation and enhancements.
Leadership mentoring and team development.
Providing support for seamless pre-opening, rebranding, and repositioning.
How does studio inari handle hotel Openings & Project Management?
The consultancy specializes in turning vision into reality for complex projects like new hotel openings or repositioning efforts, ensuring they are completed on time, on budget, and aligned with strategic goals. Their project management services involve:
Brand and concept development.
Pre-opening strategies and execution.
Developing operational and commercial roadmaps with action plans.
Leadership coaching and recruitment.
What is the scope of Asset, Interim, and Change Management services provided?
When a hospitality property experiences performance dips or leadership gaps, studio inari steps in to stabilize, optimize, and drive profitability, protecting and growing the asset value quickly. Services include:
Strategic turnaround plans.
Asset performance reviews and brand audits.
Market feasibility and competitive analysis.
Interim and crisis management.
Quality audits and operational improvements.
What are the two complementary delivery approaches studio inari uses to achieve results?
studio inari customizes its support using two complementary delivery approaches, which can work independently or in combination (The Combined Approach):
Expert Execution (Direct Delivery): This approach focuses on hands-on implementation when speed and specialized expertise are crucial. The team works alongside the property, taking direct responsibility for implementing complex initiatives, managing critical transitions, or addressing urgent performance challenges. This delivery method provides immediate expert implementation and rapid results.
Building Internal Strength (Coaching and Mentoring): This approach focuses on developing sustainable capability within the organization. They work closely with leadership and operational teams, transferring knowledge, building skills through structured coaching programmes, and mentoring. This ensures sustainable long-term improvement and that capabilities remain within the organization, creating ongoing value.
The combined approach blends both for optimal outcomes, such as executing an urgent revenue optimization initiative while simultaneously mentoring the commercial team to sustain improvements.
Why should a hotel owner choose studio inari over other consultants?
studio inari differentiates itself through its collaborative approach, proven track record, and deep operational commitment. Key differentiators include:
Collaborative Consultancy: They unite specialist experts to craft seamless experiences from concept to completion. Their name draws inspiration from Inari Ōkami, the Japanese deity of prosperity and transformation, reflecting a commitment to long-term abundance.
Proven Expertise and Results-Driven Focus: They have global experience with luxury, lifestyle, independent, and branded hotels, including Hyatt, Hilton, and IHG. They craft action-oriented strategies that deliver tangible results.
Owner-Focused Approach: They safeguard owner interests and ensure clients are getting the best from their investment.
Multilingual Support: Seamless collaboration is available with support in English, Dutch, French, and Spanish, along with cultural understanding.
Commitment to Sustainability: They integrate environmental, social, and economic sustainability into every solution, ensuring that success today doesn’t compromise tomorrow.
Their approach is tailored to solve unique challenges, allowing clients to focus on growing their business.