Unlock the full potential of your hospitality investment

You’ve made a significant investment in your hospitality asset, now it’s time to maximise returns.

We help owners, investors, developers, management companies and hotel brands turn major investments into sharper positioning, stronger revenue, and greater returns.

From pre-opening to repositioning, we provide experienced hands-on support that delivers results fast. Our experts cover every key discipline, from revenue management, commercial strategy, sales and marketing to operations, finance, F&B and people.

Backed by more than 20 years of global experience with leading brands such as Hilton, IHG, Hyatt, Marriott, Meliá and Choice Hotels, we focus on what really counts: making sure your investment performs.

We specialise in making hospitality profitable

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What we solve for you

  • We find where revenue is leaking and sharpen pricing, distribution, sales and marketing to increase profitability.

  • We help you choose the right hotel brand, align with brand standards and get the full value from your franchise partnership, with ongoing support to drive growth.

  • We streamline processes and strengthen team performance, so your hotel runs more efficiently and you can focus on growth.

  • We reposition your hotel, brand and offer so you stand out in a competitive market and attract the right guests.

  • We review the guest journey and coach your team to deliver exceptional guest experiences that keep guests coming back.

  • We bring operational reality into your hotel opening plans, from concept to pre-opening, so your hotel performs from the start.

  • Interim management, turnaround plans and hands-on support to stabilise and recover performance

Why studio inari?

Proven Expertise: More than 20 years of global experience across luxury, lifestyle, independent and branded hotels.

Your interests first: We safeguard your interests and make sure your investment delivers, whether you own, develop, manage or brand hotels.

Results-Driven: Focused, practical action that deliver measurable results.

Multilingual Support: Seamless collaboration in English, Dutch, French and Spanish, with a strong understanding of local cultures.

Hands-On Approach: A hands-on hotel and hospitality consultancy that works.

  • "It’s been a pleasure working with studio inari. Helen easily navigates between diverse stakeholders and communicates effectively with C‑suite executives. With extensive industry knowledge, Helen quickly identifies key pain points and outlines a clear, structured roadmap to address them. Helen’s pragmatic approach and ability to adapt to changing circumstances made the collaboration impactful"

    Joost Grootings

    Sr. Experience Manager | Connect & Membership, The Social Hub

  • “It has been a true pleasure working with Helen. She is a magnificent professional, with a commitment and human quality that make everything easy. I truly appreciate the collaboration and willingness she has shown at all times”

    Asunción Ujeda

    CEO & Founder, Casa Alberola Alicante

  • " I have had the pleasure of working with Helen for many years, and I can confidently say that she is among the most solution-orientated professional I know. Her unwavering focus on understanding and meeting client needs sets her apart, as does her extensive experience across a wide range of European markets. Helen consistently brings creative, thoughtful solutions to the table, drawing on her deep industry expertise and her work with hotels of all types and sizes. I highly recommend studio inari to anyone looking for experienced customer-focused partners with a proven track record of delivering exceptional results"

    Jeremy Smith

    Director of Franchise Support Continental Europe, Hilton

  • "Helen has an immense passion for hospitality, which shows through in both her knowledge as well as the interactions she has with the teams within our hotels. She always approaches challenges with an open mind and a hunger to find solutions. Helen demonstrates an organised and logical approach to her work, while not losing sight of the importance of making a real connection with the person she is engaging with. This has a direct result in ensuring teams feel supported and is conducive to promoting open communication"

    Brendan Hennessy

    Director Operations & Asset Management, Westmont Management Limited

  • "Working with Helen ter Beek has been an exceptional experience. Her deep knowledge of the hospitality industry, combined with extensive expertise in franchising, operations, and business development, enables her to deliver practical, strategic, and results-oriented solutions. Helen stands out for her ability to understand the complexity of an organisation, identify opportunities for improvement, and translate them into clear, actionable recommendations. A true hospitality industry expert and a trusted partner for any organisation looking to drive meaningful change and long-term value"

    José María Dalmau

    VP Business Development, Melia Hotels International