boutique lifestyle hotel loby and bar with large windows and palms

Unlock the full potential of your hospitality investment

You’ve made a significant investment in your hospitality asset, now it’s time to maximise returns

At studio inari, we specialise in making hospitality profitable.

We help hospitality owners and operators turn major investment into

stronger revenue, sharper positioning and ultimately greater returns.

From pre-opening to repositioning, we provide commercial hands-on, agile support that gets results fast. With over 20 years of global experience with leading brands like Hyatt, Hilton, and IHG, we deliver real, measurable results that help you excel in the competitive hospitality landscape. We don’t just offer advice; we’re here to solve your pain points and ensure that your investment works.

What we solve for you

Underperforming revenue: We identify revenue leaks and optimise pricing, sales, marketing, and guest services to increase profitability.

Optimising the benefits of franchising: We guide owners to select the right brand, maximise their partnership benefits, in aligning with brand standards and ensuring maximum growth through ongoing performance support.

Operational challenges: We streamline processes and boost team performance to reduce inefficiencies and free you to focus on growth.

Undifferentiated positioning: We have the expertise to ensure you stand out in a competitive market by repositioning your brand, property, products - enhancing your offerings to attract your ideal guest.

Shortfalls in Guest experience: We provide tailored coaching to empower your team, ensuring they deliver exceptional guest experiences that keep customers coming back

LEARN HOW

Why work with us?

  • Proven Expertise: Global experience with luxury, lifestyle, independent and branded hotels.

  • Owner-Focused: We safeguard your interests and ensure you’re getting the best from your investment.

  • Results-Driven: We craft action-oriented strategies that deliver tangible results..

  • Multilingual Support: Seamless collaboration with support in English, Dutch, French, and Spanish with cultural understanding.

  • Hands-On Approach: Agile, flexible, and dedicated support from a team that works as an extension of your business.

  • "It’s been a pleasure working with studio inari. Helen easily navigates between diverse stakeholders and communicates effectively with C‑suite executives. With extensive industry knowledge, Helen quickly identifies key pain points and outlines a clear, structured roadmap to address them. Helen’s pragmatic approach and ability to adapt to changing circumstances made the collaboration impactful"

    Joost Grootings

    Sr. Experience Manager | Connect & Membership, The Social Hub

  • “It has been a true pleasure working with Helen. She is a magnificent professional, with a commitment and human quality that make everything easy. I truly appreciate the collaboration and willingness she has shown at all times”

    Asunción Ujeda

    CEO & Founder, Casa Alberola Alicante

  • " I have had the pleasure of working with Helen for many years, and I can confidently say that she is among the most solution-orientated professional I know. Her unwavering focus on understanding and meeting client needs sets her apart, as does her extensive experience across a wide range of European markets. Helen consistently brings creative, thoughtful solutions to the table, drawing on her deep industry expertise and her work with hotels of all types and sizes. I highly recommend studio inari to anyone looking for experienced customer-focused partners with a proven track record of delivering exceptional results"

    Jeremy Smith

    Director of Franchise Support Continental Europe, Hilton

  • "Helen has an immense passion for hospitality, which shows through in both her knowledge as well as the interactions she has with the teams within our hotels. She always approaches challenges with an open mind and a hunger to find solutions. Helen demonstrates an organised and logical approach to her work, while not losing sight of the importance of making a real connection with the person she is engaging with. This has a direct result in ensuring teams feel supported and is conducive to promoting open communication"

    Brendan Hennessy

    Director Operations & Asset Management, Westmont Management Limited

  • "Working with Helen ter Beek has been an exceptional experience. Her deep knowledge of the hospitality industry, combined with extensive expertise in franchising, operations, and business development, enables her to deliver practical, strategic, and results-oriented solutions. Helen stands out for her ability to understand the complexity of an organisation, identify opportunities for improvement, and translate them into clear, actionable recommendations. A true hospitality industry expert and a trusted partner for any organisation looking to drive meaningful change and long-term value"

    José María Dalmau

    VP Business Development, Melia Hotels International